Are you hooked on the social networks, or are you sitting on the sidelines, waiting for the right moment to jump in? In either case, you should have a clearly defined social media strategy. The greater your online presence, the more you'll increase your visibility, build your brand and make more placements.

If you'd like to make social media an integral part of your recruiting business, this session is for you. Here is a step-by-step process of building your own social media campaign. We’ll cover:

·        What is "Web 2.0" and what can it do for my business?

·        Which social networking sites are the most effective for recruiters-and why?

·        Will having an account on LinkedIn, Twitter or Facebook help me become the recruiter of choice in my talent community?

·        How can I enhance my online presence to make it easier for clients and candidates to find me?

·        How much time should I devote to social media? (The answer is: Less than you think!)

Plus, Mark will show you how to spot-and avoid-the biggest social media mistakes recruiters make. This session will walk you through the process of building your network and implementing your social media strategy.